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Sheryl is a award wining financial services consultant based in Singapore, recognized globally as a Top 5% professional in her field. But beyond the accolades, what truly sets her apart is her passion for heart for serving people—especially women and their families to build generational wealth and predictable income. She understands that financial planning isn’t just about numbers; it’s about giving people the confidence and security to build the life they want. 

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Sheryl takes a personalized and consultative approach with every client. Whether it’s a busy executive or professional planning for retirement, an entrepreneur juggling multiple ventures, or a family planning for the next generation, she takes the time to truly understand their goals, concerns, and financial positions. She believes that no two financial journeys are the same, which is why she crafts tailored strategies that balance short-term needs with long-term prosperity. 

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As a certified High Net Worth Adviser as well, Sheryl offers tailored financial solutions to affluent individuals, business owners, family offices, and multi-generational families. She focuses on helping them preserve wealth, optimize growth, and facilitate seamless wealth transfer across generations.

 

As a business owner herself, she understands the challenges entrepreneurs face—balancing personal, business wealth, cashflow, managing risks and business succession for the future. Her ability to anticipate and address these challenges makes her a trusted adviser among professionals and business leaders. Her deep understanding of risk and wealth management enables her to offer comprehensive guidance that aligns with her clients' unique financial goals. She takes a structured and forward-thinking approach, identifying potential risks and blind spots in financial portfolios to ensure her clients are prepared for both opportunities and uncertainties.

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Her local and international clientele trusts her to help them achieve long-term wealth preservation and build generational wealth. Sheryl is adept at safeguarding their assets, businesses, and income from unexpected situations, while also guiding them towards systematic and prudent growth of assets and transfer of wealth to meet their financial, retirement, and estate goals.​

A letter from Sheryl to you....

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Money is personal. It represents your hard work, your dreams, and your future. My responsibility is to protect your assets, grow your wealth wisely, and support you in building a secure financial future.​​

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My journey into financial planning started in university—with my own mother. She had been a homemaker most of her life, dedicating herself to raising our family and managing the household. Financial planning wasn’t something that crossed her mind because it was mostly managed by my father. But as she was nearing her retirement age, she felt more compelled to plan and build predictable income for herself. One day, she asked for my help in restructuring her assets, assuming that, as a business student, I’d know exactly what to do. 

But as we sat down and went through everything, I realized something surprising—her financial portfolio had no clear direction. There were gaps everywhere, and she felt completely lost in the complexity of it all.

 

​I realized that so many people from all walks of life share the same fears and, as a result, put off planning for their future. Some feel it’s too complicated, others are too busy, and many just don’t know who to trust. ​​​

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I’ve seen how overwhelming it can be to navigate the world of finances, especially when you’re busy building your businesses or career and managing your family. Whether you’re preparing for retirement, planning for a new business, or securing a legacy for your loved ones, or growing you and your family's wealth, I want you to feel at ease knowing that I’m here to support you every step of the way.

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At the heart of my practice are three values I hold close: love, responsibility, and trust. These principles form the backbone of my advisory practice. â€‹I feel incredibly grateful to be able to support my clients through life’s biggest milestones. Every conversation, every plan, and every decision we make together brings a sense of purpose and fulfillment to my work.

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If my values and philosophy resonate with you, let’s connect. I’d love to see how we can work together on your journey.

Sheryl is open to discussions and is very open-minded. Her offerings cater to you (customized service) and there is no hard selling. She clearly explains the benefits and is able to answer any questions you have. It is very comfortable to talk to her, with no stress of purchase. You get to learn about the available products in the market and customize them to your needs. It is very different from standardized offerings in the market. A combination of these factors, differentiates Sheryl from other advisers that I have spoken to throughout my life.

Analyst

Beverly  

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+65 97408148

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Sheryl Lau Chien Yee representing Prudential Assurance Company Singapore

MAS Representative Number SLC300025771

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